Symplur: Healthcare Marketing

Healthcare marketing or health marketing refers to increasing patient connections and taking care of those relationships to ensure long-term loyal patients. It helps in promoting and protecting the health of diverse populations via customer-centered and science-based strategies. A healthcare marketing strategy involves creating, communicating, and delivering health information and interventions. It involves 5 P’s (product, price, promotion, place, and people) as key marketing elements. These marketing elements of medical marketing help in the strategic positioning of the healthcare business.