Gartner: Customer Relationship Management (CRM)

Customer relationship management is a widely implemented and broadly recognized strategy towards maintaining and nurturing an organization's interaction with customers and sales prospects. One of CRM's important goals is to find, obtain, retain, and nurture new customers besides enticing former clients back into the fold. An efficient CRM strategy in healthcare organizations allows them to target their efforts on their most profitable customers. It also improves their bottom line by lowering marketing expenses. CRM is the right way of tracking the ROI (return on investment) of your programs.