Open Enrollment Season: A Guide for Health Leaders

Open Enrollment Season is pivotal for health leaders, impacting millions and entities profoundly. This period allows individuals to enroll in or modify health insurance annually, typically in November-December. Understanding this is crucial for strategic planning, policy development, and staff readiness. It involves campaigns to inform consumers, streamlining enrollment processes, data analysis for resource allocation, and staff training. Trends highlight digital transformation, personalized communication, and data security. Challenges include consumer confusion, regulatory compliance, and managing resources efficiently. This guide is crucial in navigating complexities. The 2024 OEP chart demonstrates dates for states under the federal ACA exchange, ensuring coverage begins January 1 or the month after for Special Enrollment Periods.