Data,Technology Strategies Boost Payer Patient Education

As a pediatrician with 15 years of experience in the pediatric emergency department, Cathy Moffitt, MD, recognized the value of patient education. Now, as senior vice president and Aetna chief medical officer at CVS Health, she brings that knowledge into the payer space.“Education is empowerment. It is engagement. It is very critical to making patients more equipped to handle their healthcare journey, and, on a larger scale now overseeing a large payer like Aetna, I still believe tremendously in health education,” Moffitt said in an episode of Healthcare Strategies.At a large payer company, patient education starts with data analytics and understanding the member population. Through the data, payers aim to learn a couple of key insights. First, they can learn when members will be most open to educational materials.