Building The Ideal Health Technology Ecosystem

According to MarketsandMarkets, the patient engagement solutions market is projected to reach $27.9 billion by 2027—an increase from $17.3 billion in 2022—at a CAGR of 10.0% during the forecast period. According to the report, the growth of this market is driven by the implementation of government regulations and initiatives to promote patient-centric care, increasing demand for patient engagement solutions, and the growing utilization of mobile health apps. But the tech opportunity raises unmet needs in terms of interoperability, peer validation and real-world testing. The report states, “Inadequate interoperability for patient engagement solutions and a shortage of skilled IT professionals in the healthcare industry are expected to restrain the growth of this market during the forecast period.” According to a recent paper published in the Journal of Medical Internet Research, “Many digital health companies have a low level of clinical robustness and do not make many claims as measured by regulatory filings, clinical trials, and public data shared online.” The researchers added that there is a “significant opportunity for companies to differentiate themselves and for customers to demand greater validation for the products and services they purchase.”