Digital Healthcare Trends | Health IT Briefing

Patient Acquisition

CCM CoP | Community of Practice

Today, healthcare consumers have far more choices than they did just a decade ago. In the past, patients simply asked their primary care providers for referrals. However, today’s highly aware patients are open to providing online reviews for physicians and shopping for the best care and patient experience. This has increased the pressure on the provider side, making acquiring new patients while retaining existing patients essential to sustaining a decent revenue. This section provides actionable insights and guidelines to primary care providers and hospital administrators on innovating their growth strategies to drive patient acquisition and retention. With consumers ready to switch care providers faster, a wise investment in patient retention to gain ROI has become equally compelling. The tools and techniques to improve patient acquisition, as well as RPM strategies such as Telemedicine and Remote Monitoring, are addressed here.