Why Personalized Medicine Is A Business Trend To Watch In 2024

The article discusses the emergence of personalized medicine as a significant business trend in 2024, driven by shifts in healthcare delivery post-pandemic. Highlighting challenges like staffing shortages and high costs, it underscores patients’ dissatisfaction with traditional healthcare models and their preference for personalized solutions. The rising demand for personalized medicine reflects a shift towards self-service healthcare solutions and the need for tailored treatments. Examples include bioinformatics-driven treatments and home-based therapies like chemotherapy. Concierge medicine further signals this shift, with its growth indicating a desire for exclusive, personalized care. The article urges businesses to invest in patient-centric care models, foreseeing continued growth in personalized healthcare solutions beyond 2024.